MMA fans will be able to choose which fighters will receive Bitcoin (BTC) bonuses

UFC and Crypto.com offer Bitcoin as a fight bonus

Crypto.com once again strikes a blow in the sporting world. As part of his partnership with the UFCit announces the establishment of fight bounties in bitcoin, for a total of $60,000 per event. These will be exclusively voted by the fans.

Indeed, they are the ones who will decide who they consider to be the best MMA fighters of each event. The amounts paid will then be degressive, $30,000 for first place, then $20,000 for second, and finally $10,000 for third place.

Bitcoin prices will be provided by Crypto.com, depending on the exchange rate against the dollar, at the time of each event organized by the UFC. The voting system will be presented from the next event franchise this weekend in Jacksonville, Florida.

Dana White, the president of the UFC, spoke about the trading platform:

“Crypto.com has been an official partner of the UFC for less than a year, and I tell you they are already one of the best partners we have ever had. They are constantly coming up with new ideas on how we can work together to connect with fans. »

Strong marketing

While these bitcoin bounties are a novelty, Crypto.com has already partnered with the UFC since last July. The least that can be said is that the exchange puts the means in its advertisingwith an increasing media presence.

Already well established in the Formula 1 landscape, we can also note his recent signing for the FIFA World Cup in Qatar. It is moreover an exclusive contract allowing it to be the only cryptocurrency exchange platform to sponsor the event.

Not to mention the $700 million deal from the Los Angeles Crypto.com Arenaformerly known as the Staples Center.

We therefore understand here that it is a marketing war that crypto exchanges engage in to bring as many customers as possible to use their services, as evidenced each week by the announcements concerning Binance, FTX or Coinbase. We note, in fact, that the decentralization model advocated by our ecosystem, nevertheless has some limitations.

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